A new way to engage viewers and monetize on CTV, brand-sponsored trivia questions will be featured within linear music video programming on Vevo FAST channels
NEW YORK, NY – April 13, 2023 – Vevo, the world’s leading music video network, today launched Vevo In-Show Trivia, a new question-and-answer feature to its FAST (free-ad supported streaming TV) channels.
Appearing within the programming of Vevo’s linear channels, including Vevo Pop and Vevo Hip-Hop, Vevo In-Show Trivia gives advertisers a new way to connect with music fans and be embedded in pop culture conversation.
“Music videos are drivers of culture and social change. As custodians of this highly influential art form, Vevo is giving its TV audience a fun way to test their knowledge and learn more about their favorite artists and music videos,” said JP Evangelista, senior vice president, content, programming & marketing, Vevo. “Participating advertisers can work directly with the Vevo team in the creation and selection process of the trivia questions for more strategic alignment between the surrounding music videos and brand.”
Much like Vevo’s expertly curated programming, Vevo In-Show Trivia questions can align with cultural and artist-related celebrations. The new offering was first tested in March during Women’s History Month, highlighting fun facts around the achievements of artists that paved the way for other women in music. Example questions include: “What is the title of Latto’s debut album?”; “In what city was Doja Cat’s ‘Say So’ video shot?”; “Who was the first woman inducted into the Rock and Roll Hall of Fame?”; and “Name the Colombian star Selena Gomez collaborated with on the ‘999’ video.”
“This new format was designed to boost viewer TV engagement as it seamlessly transitions between music videos in our programming,” said Aneessa Steilen, vice president, media and distribution marketing, Vevo. “Vevo In-Show Trivia is an innovative way for brands to engage with hard-to-reach consumers on FAST without increasing the ad load, a win-win for fans and advertisers alike.”
Brands and agencies can go directly to Vevo’s sales team to discuss opportunities to sponsor the new programming experience. Please visit: https://www.hq.vevo.com/advertising.