Social media is vital for any business. However, if your accounts get hacked it can cause serious damage to your company and reputation. It is important to protect your information and keep your accounts safe. You can protect your social media accounts against unwelcome hackers if you take the proper steps. Here are 10 top tips.
- Choose a strong password.
A strong password is the first step to secure a social media account. Password123 is not going to cut it.
Fundera social media manager Katie Campbell said, “Choose strong passwords that include numbers, symbols, and capital letters. But don’t make it too complicated that it becomes difficult to remember.” Avoid using the same password to each account. This is a common strategy hackers use when trying to hack into social media accounts.
Campbell also advised that you avoid signing up for multiple accounts via the same social media account.
She said that Facebook will allow you to sign into Instagram and other social media platforms using the same “account” as Facebook. You should not use your Facebook account for anything else than Facebook.
- Change your passwords often.
It is a good idea to regularly change your passwords for your personal and business social media accounts. Your passwords should be changed at least once per quarter, and when an employee leaves.
Taryn Canedo is the Ignite Social media account manager. She wrote that “If any of their employees leaves, we immediately change passwords for all accounts they may have had access too.” While we don’t expect past employees to disrupt pages, we do make sure that passwords are changed immediately after someone leaves. You should also get in the habit of doing this.
Change passwords should be shared with others in the organization. However, don’t send it via email. Canedo said, “Ensure you choose a strong password every time. When you communicate the password update to those who require it, you are not emailing, but you’re calling.”
- Use two-factor authentication.
Paul Bischoff is a privacy advocate at Comparitech. He believes that two-factor authentication is the best way for an account to remain secure.
He said that employees must input a PIN to log in on a new device. This can be done via email, SMS, or app. This not only protects against stolen passwords, but also ensures that the account owner is present at all times when you log in to new devices.
Two-factor authentication is required for some social media accounts when you log in using a new device. To keep your accounts secure, you can set up two-factor authentication when someone logs in to your account.
- Check page roles and who has account access.
You should always be aware of who has access to your accounts. Canedo stated that you should regularly sweep your account in order to determine who has access, and ensure that all roles are properly assigned.
Although you need to limit access to your accounts, it is important that more than one person knows the password. It will be difficult to get control of an account if only one person has access.
Campbell stated that most social media platforms allow administrators or managers to be added to the same profile. This allows you to protect the information on your page, but also allows others to access it through their account. “
- Save your data offline.
Campbell stated that people often forget how easy it can be to lose your username, email, and password on the internet. Campbell recommends that you sign out of all accounts once you are finished using them. He also suggests that you remove any permissions from applications after you have used them.
This will ensure that hackers can’t access sensitive data if the company’s social media accounts are compromised. Even if the email account is used solely for social media, it’s important to use smart internet security techniques, such as strong passwords, frequent password changes, and choosing strong passwords.
- Avoid public wireless connections.
The U.S. Securities and Exchange Commission advises caution when using wireless networks to access social media accounts. The protections that are available for social accounts cannot be found on public Wi-Fi networks at airports, restaurants, libraries, airports, and other business locations. These wireless networks are easy for cybercriminals to gain access to passwords, and other data.
Many people don’t know that their settings require two-factor authentication to access social media on their mobile devices. This makes it easier to log in. While you might not need to enter a password every time you log in to your account, passwords are required to protect your phone from unauthorized access. Mobile devices can also be protected with fingerprint scanning and facial recognition.
- Make a policy for your company to ensure that each account is secure.
Companies should have policies that outline the steps and requirements to protect social media accounts at work. Exact rules should specify who has access to accounts and what security measures are expected. Information about who to notify in the event of a compromise of social media accounts should also be included in the policy.
Software products that monitor business channels will help keep your business’ social media accounts safe. Software programs will alert you to any problems with social media accounts once they are installed. This includes malicious link posting, fraudulent accounts, and impersonating your brand.